Why Old SEO Strategies Don’t Work, and Some Things That Do

In this presentation, we’ll explore why so many people, including experts, believe search is messy and not working well. We’ll take a closer look at what’s happening with search results on Google. We’ll also cover how website promoters have shifted their strategies. And finally, we’ll talk about how to measure success in this changing search landscape.

Susan Neuhaus is a website strategist who helps businesses get more leads. Her approach is multi-disciplinary. She approaches solutions by leveraging data, UX principles, technical SEO, and content development. Susan spoke about SEO at WordCamp Montclair in 2024. She has written how-to articles for Creative Pro. Currently, she serves as an invited expert for the W3C consortium. susanneuhaus.com

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