Get WordPress Website Traffic with SEO Plugins and Techniques

How do you get people to visit your WordPress website? How can you make sure that search engines are bringing visitors to your website who are interested in what you offer? It can be difficult to know where to start with SEO (Search Engine Optimization).

In this presentation, Jason Holicky of Holicky Corporation will demonstrate some simple steps for creating your own SEO strategy with free and low-cost tools. You'll learn how best to configure your website to draw traffic, and how to avoid SEO scams.

Jason will provide a simple SEO check list so you can do a quick audit on your own website: https://www.holickycorporation.com/wp-content/uploads/SEO-Checkist.pdf

The presentation is suitable for all skill levels and will include:

• Brief History of Search
• SEO Overview - how it works in 2025
• Simple keyword research and search terms
• WP Posts & Pages - Writing Content - EEAT, Search Intent, Link building
• Utilizing Artificial Intelligence for SEO - ChatGPT (demo)
• Google Site Kit Plugin & Google Search Console (demo)
• Yoast Plugin - sitemaps, meta tags (demo)
• Redirection Plugin (demo)
• Local SEO - Maps, Google Business Profile, Directories
• Review Steps to build SEO pages & continual improvement
• Resources to stay updated & Scams to Avoid
• (If time allows) - Touch on Paid SEO Tools like ahrefs, SearchAtlas, Moz, SEMRush, etc
• Questions & Answers

As always, we'll have time after the presentation for questions and discussion. Bring your laptop and admin login.

Presentation docs

1. Slides: https://docs.google.com/presentation/d/1tWWdVejr_4qGdtPCK0lQ6aRiakxg9nx46kxD1B_ev7E/edit?usp=drive_link
2. SEO Checklist PDF : https://www.holickycorporation.com/wp-content/uploads/SEO-Checkist.pdf

We are meeting in-person at our space at NIU Naperville:
Room 166
1120 E Diehl Rd Naperville, IL

The south doors will be locked; enter through the central main entrance and head down the hallway to the right.