Running Google Ads to get traffic to your WordPress Website

This month's presentation is a follow-up to last month's "Get WordPress Website Traffic with SEO Plugins and Techniques".

Jason Holicky of Holicky Corporation will explain the different types of Google Ads, how they relate to SEO, and how to set up, maintain, and monitor Google Ads for a WordPress site.

The presentation is suitable for all skill levels and will include:

• SEO verse Google Ads: both drive traffic - how are they different? Where is the overlap?
• Type of Ads: Search (text), Display (images), Shopping (products), Maps, Video (youtube), Remarketing
• Setup Google Search Ads (demo): Verification, keyword selection, create a campaign, limiting geography, and limiting days and times.
• Costs: setting a budget, understanding the true costs, simple cost calculations
• Ongoing maintenance and monitoring: Understanding performance (demo), negative keywords, common pitfalls, on-going monitoring, handling recommendations & rep calls, etc.
• Google Local Service Ads & Google Guarantee - who can use them, how are they different
• Google Adsense - sounds like Google Ads, but its not the same!
• Certification, Partner Status, MCC, and Tag Manager
• Google Sitekit Plugin, Resources, Questions

The presentation slides are available for reference at this link.

As always, we'll have time after the presentation for questions and discussion.

If you have a problem with your WordPress website, one of our regular members will be happy to help! Bring your laptop and admin login.

We are meeting in-person at NIU Naperville, in the room across the hall from our regular space:
Room 167
1120 E Diehl Rd Naperville, IL

The south doors will be locked; enter through the central main entrance and head down the hallway to the right.