AI + SEO: Content is still king

AI-powered search is changing how people find information. Traditional search engines like Google now co-exist with conversational AI interfaces like ChatGPT.

LLM-enabled search engines have a new type of user interaction: instead of typing in keywords, people send longer, detailed queries, and instead of a list of linked websites, users see an AI overview.

People can learn about you or your business without even clicking a link to view your website.

• How do AI search engines affect your website traffic and how visitors interact with your website?
• How do they affect how you write and publish content on your website?
• How can you encourage search engines to cite your website and display your site name in the AI Overview?

There are a lot of new factors to consider, but when it comes down to basics: content is still king. AI search engines need structured, well-written content to understand what your website is about, and to show your information to people who are searching for it.

In this informal presentation, we’ll discuss some of the low-level strategies to keep your site findable and relevant for potential leads in the evolving internet, using free plugins and services.

• How to create the kind of content that AI is looking for: structured blocks, Q&As, conversational
• How to make sure your content is AI-accessible: well-structured and readable for AI
• How to learn what users are searching for, so you can write content to help them find you

After the demo we’ll help you install and set up services that can help with these tasks. Bring your laptop and admin login if you’d like help.

And join us in November for the next step in AI + SEO: setting up XML Schema!

As always, we'll have time after the presentation for questions and discussion.

If you have a problem with your website, one of our regular members will be happy to help! Bring your laptop and admin login.

We are meeting in-person at our space at NIU Naperville:
Room 121
1120 E Diehl Rd Naperville, IL

Eenter through the central main entrance and head down the hallway to the left.