How AI Chatbots Are Changing the Rules of Content Optimization

To maximize your website's visibility in 2026, you will need to optimize for both traditional SEO and the rising influence of AI chatbots. In this presentation, you’ll learn how to go beyond traditional SEO and optimize your web content to be found and recommended by LLMs like ChatGPT and Copilot. We’ll explore how AI chatbots determine which web content to suggest to users, how to conduct AI-based topic research, and how to format your content to be easily digestible and preferable for AI chatbots to select.

Pam Aungst Cronin is the owner of Pam Ann Marketing, LLC and Stealth™ Search and Analytics. She is a widely recognized expert in SEO, PPC, analytics, and AI. Since founding her agency 15 years ago, Pam has established herself as a leading voice in the industry, with recognition as one of the “Top 10 Women in SEO” and features in 6 books, numerous podcasts, and several major media outlets. Armed with a marketing M.B.A. and over two decades of industry experience, her focus is on helping brands maximize their visibility across search engines and Large Language Models (LLMs).

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