💼 Building a WordPress Agency

What does 25+ years of building websites actually teach you? Quite a lot, including plenty you wish someone had told you earlier.

Luke Humble has been building websites since 1999 and runs Made Neat, a WordPress-focused web agency based in Noosa. In this session he'll share the real lessons from building a business in this industry including what's worked, what hasn't, how client relationships actually play out, and what he'd do differently if he were starting again today.

This isn't a polished sales pitch or a vendor demo. It's an honest conversation from someone who's been doing the work for a long time and wants to share what he's learnt along the way. There'll be plenty of time for questions too.

What You'll Learn

• The client lessons that took years (and some painful experiences) to figure out
• How to think about pricing, recurring revenue, and building something sustainable
• Common mistakes agency owners and freelancers make, and how to avoid them
• And much more...

Who Should Attend
This talk is especially valuable for freelancers, studio owners, and agency operators who want a candid look at the business side of running a WordPress practice. Whether you're just striking out on your own or you've been at it for years, you'll walk away with practical perspective from someone who's lived it and plenty of opportunity to ask the questions you actually want answered.