Introduction to Web Design - Key Design Principles and How to Implement Them!

Web design is the visual styling and layout of a website. It requires a good understanding of color, type, alignment, and harmony. With pleasing aesthetics, organized navigation, and sensible UX, visitors are more likely to stay on the site and view multiple pages.

We'll have a hands-on evening practicing the key principles of design and implementing them in WordPress. Design is more than colors and fonts: it begins with establishing client goals, formulating a strategy to achieve those goals, and creating a strong design concept to support the strategy. Brainstorming and sketching out ideas is part of this fun process, so bring paper and pen or tablet to get started!

Once you've got the design figured out, you use HTML and CSS to build the site. As time allows, we'll explore how to: choose and install themes, create nav menus, create child themes, and customize themes. Gather your questions and bring them to our MeetUp!

Anne Katzeff specializes in designing custom websites for creative people, small businesses, and nonprofits.

Anne has been running her own business, ASK Design, for more than 20 years, turning her focus to web design about 10 years ago. She creates custom designs that fit each client's needs, emphasize what they do best, and separate them from the crowd. She builds all kinds of sites: e-commerce shops and artist portfolios, individuals and businesses, Bootstrap and WordPress, Squarespace and Photoshelter.

Anne is also an artist and an adjunct teacher at a New England college (teaching remotely this semester from her new home in Naples!).

“It’s a lot of fun following your passions. Balancing the creative with the technical has kept both sides of my brain and soul happy.”