Track What Matters: GA4 + Tag Manager for WordPress in Plain English

🖥️ This is an online event!

Feeling lost with GA4? You’re not alone.

In this talk, I’ll break down the essentials of Google Analytics 4 and Tag Manager so you can track conversions, user behaviour, and content performance without a headache.

You’ll learn:
✅ What GA4 actually tracks (and what it doesn’t)
✅ How to install GA4 and set up conversion goals in WordPress
✅ Why Tag Manager is useful and how to avoid breaking stuff
✅ Tools and plugins that make GA4 setup easier

🎯 Target Audience:
WordPress business owners, marketers, content creators, and devs who dabble in analytics

👉 Host: Wil Brown – ZeroPoint Development
🛠 Skill Level: Beginner to Moderate

Agenda (ish)

• 6:00 PM: Join, welcome & chat
• 6:15 PM: Main talk
• 7:00 PM: Q&A
• 7:30 PM: Close (or earlier)