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Most WordPress performance advice sounds confident. Very little of it survives contact with real projects.

In practice, performance decisions are rarely made on a blank slate. Stacks form under deadlines, client expectations, and incremental compromise. Each choice makes sense in isolation. Over time, those sensible decisions accumulate into complexity that quietly shapes how a site behaves.

Performance conversations often frame stability and adaptability as opposites. They aren’t. Calm systems still evolve. Durable decisions reduce the number of decisions you have to make later. Growth should feel steady and slightly boring, not fragile and reactive.

This session takes a grounded look at how performance advice breaks down in day-to-day WordPress work. We’ll examine the hidden cost of optionality, the difference between personal preference and professional judgement, and why what you choose not to adopt often matters more than what you do.

No hype. No tool debates. Just a thoughtful conversation about trade-offs and long-term thinking.

You'll walk away with:
✅ A clearer view of how real-world WordPress stacks form and why that matters for performance
✅ An understanding of the hidden cost behind flexibility and optional features
✅ A more nuanced way to think about stability and adaptability in long-lived sites
✅ A sharper sense of the difference between preference and professional judgement

🎯 Who's it for?
WordPress enthusiasts, freelancers, digital managers, and site owners who already work with WordPress and want to move beyond surface-level tutorials.
This session assumes working familiarity with WordPress. It’s not designed for complete beginners.

Format:

  • Online session via Zoom

  • Chat-first interaction. Cameras and microphones are optional

  • Questions and comments can be shared in chat at any time and folded into the discussion

👉 Host: Wil Brown, Zero Point Development

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