Why Most WordPress Performance Advice Is Wrong
Details
Most WordPress performance advice sounds decisive. Clean checklists. Clear fixes. Confident conclusions.
Real projects aren’t like that.
In this session, we’ll unpack why so much performance advice breaks down in real client work, where optimisation efforts get misdirected, and how performance problems actually emerge over time in live WordPress systems.
This isn’t about tricks or tools. It’s about judgement, trade-offs, and learning to think clearly about what actually matters.
No hype. No sales. Just a grounded discussion for people who already work with WordPress and want to sharpen their instincts.
You’ll walk away with
✅ A clearer mental model of how performance issues really develop in WordPress projects
✅ A practical way to separate signal from noise when diagnosing slowness
✅ Better judgement around what to optimise, what to prioritise, and when to stop
✅ A few strong opinions you can agree or disagree with
🎯 Who’s it for?
WordPress enthusiasts, freelancers, digital managers, and site owners who already work with WordPress and want to move beyond surface-level tutorials.
This session assumes basic WordPress familiarity. It’s not aimed at complete beginners.
Format
- Online session via Zoom
- Chat-first interaction. Cameras and microphones are optional
- Questions and comments can be shared in chat at any time and pulled into the discussion
👉 Host: Wil Brown, Zero Point Development
