When you think about how to grow your business, you probably research tactics and learn tools. Good—to an extent. But does it feel like you’re not taking the time to create your own approach?
Marylyn King believes that when you tune into your core belief about your business, you can set your sights on a vision that attracts your ideal clients.
Marylyn will speak about how to convey that vision on the Home Page of your website. You will learn how to craft a Home Page that:
- Inspires site visitors to achieve what you can help them with
- Encourages them to engage with you and join your email list
- Speaks directly to your ideal clients so they feel understood
- Shows them how you can guide them to success
- Introduces yourself to begin a relationship with them
- Clarifies what they can expect from working with you
- Keeps them focused on how you can help solve their problem
Marylyn King founded The Expert of Choice to advance a business culture where people use their expertise to make the world better for themselves and others. She specializes in guiding coaches, consultants, and small business owners to uncover their driving purpose and create messaging in their authentic voice that resonates with their perfect clients. With over 35 years of professional writing experience, she has worked with experts in the public, private, non-profit, and international organization sectors.
You can contact Marylyn through her website at TheExpertOfChoice.com
As always, food and drink will be sponsored by U.Group (formerly known as CHIEF). See their website at https://u.group/
We rely on accurate RSVP counts to estimate how much food and drink to purchase for the event. If you realize you can't make it, please update your RSVP as soon as possible.
Please make a good faith effort to arrive at the meetup before 7 PM. The doors to the building lock after 7 PM and you may need to wait outside for a time to be escorted up to U.Group's DuPont Circle office.