Name: Google Analytics 4 with Marissa Goldsmith
Start: 2023-10-26T18:00:00-04:00
End: 2023-10-26T20:00:00-04:00

**Don't miss this session with analytics expert Marissa Goldsmith!**

For better or worse, we are now squarely in the era of GA4. In this talk, we’ll talk about how we got here, what new features we have, and what old features we’ve lost. But mostly, we'll learn not to worry — it will be okay.

Tiffany Bridge

Tom Finley

Leland Fiegel

Beth Soderberg

WordPress DC

WordPress

Woo is the leading open-source ecommerce platform, built on WordPress.

Jetpack

We're a hosted version of the open-source software

WordPress com

U.Group is an Advanced Technology and Creative Design Company.

U.Group

Technology

Web Technology

Web Design

Web Development

Open Source

WordPress Small Business Websites

Blogging

WordPress Customization

WordPress Plugins

WordPress Themes

CMS (Content Management Systems)

CMS for Designers

I’ve worked with all aspects of online technology for over 20 years. It started in the mid-1990s, when as a Sophomore at GW, I snuck into an HTML class meant for professors. From that point on, I immersed myself in digital technology. 

A decade later, I was bitten by the analytics bug after taking a two-day course in Google Analytics. I discovered the way smart analytics could produce effective, data-informed design. I no longer had to tell clients that I hated carousels, so they should hate them too. Instead, I had the evidence to show that everyone else hated (or, at least, ignored) them as well. 

Today, I spend my time helping organizations understand and make the best use of their data. I do this through requirements gathering, technology evaluation, analytics implementation, and reporting.

Marissa Goldsmith