WP Analytics [3 of 6]: Goodbye Google, Hello 1st Party Data

WordPress powers 38% of the internet and is a powerhouse as a marketing CMS. Still, not enough is written about how a WordPress website & its impact on related product applications (standalone, plugin, etc) can be reliably measured.

"You cannot manage what you cannot measure" - Peter Drucker

In this series, we will cover the current WordPress analytics landscape, how to make a tracking plan, how to migrate to open source tracking options (while respecting privacy), and finally how to leverage WordPress data with a cutting-edge marketing stack.

QUICK FACTS:
- No coding experience is required for this workshop
- There will be a 30 minute Q&A at the end of each session
- All events will be recorded
- Slides will be made available with the recording when posted on YouTube
- We will be using open source options such as Rudderstack with Avo workbench and compare those to private enterprise options

ABOUT THE SPEAKER:
Victor Ramirez began his foray into the interwebs building websites and email newsletters for various high school art projects. Recently, he was at Dow Jones defining WordPress at News Corp. He now is a lead product analytics engineer at The Knot Worldwide. On the side, he runs An Abstract Agency (a WordPress agency), co-organizes the WPNYC MeetUp, & teaches high school students to code.