Worthing Digital talks: Formative Research Methods with Terika Seaborn-Brown

We will review methods used in the early stages of product development/re-development which will help get that nebulous client brief down to an actionable direction and lead to a more successful product customers will actually find useful. With a focus on what questions to ask stakeholders, how to identify user needs and requirements, and where opportunity areas exist, this workshop will set you up with the tools to make sure your project doesn’t die.

With 10+ years experience, Terika weaves together quantitative and qualitative research in order to inform designs that real people might actually want to use. She has worked on everything from medical devices and in-dash navigation systems to eCom giant intranets and mobile banking applications.