We're treating you to four talks in October: our first talk will be on writing coherent content followed by three lightning talks*.
As always we'll be in the upstairs room of The Famous Royal Navy Volunteer from about 6.30pm with talks starting at 7pm. You'll be welcomed on arrival by our friendly and knowledgable volunteers where you can grab your name badge and get settled in.
There'll be plenty of chance to chat and network with our other members and to ask questions if have them before, after and during the talks.
We hope to see you there!
- Never heard of a lightning talk? It's a very quick talk that usually lasts no more than 10 minutes (including questions) and is aimed at giving you a flavour of something rather than a detailed guide on how to do something.
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How to Create Easy Outlines for Writing Coherent Content
Zach Goldie - Copywriter and USP Creator
Do your or your client end up writing a stream of consciousness to somehow include on a site? Well don't worry - you're not on your own!
Zach will guide the group through an easy way to create a custom set of questions, laying out a set of prompts to help you or your client get the text straight. For a homepage, this might be a series of questions like:
• Where am I?
• What outcome is on offer?
• How will they manage this?
• Why should I trust them?
• If I like it, what should I do next?
With this, you can write out the answers happy that the text follows a natural progression through the site & can be easily split into small chunks.
In the session, you’ll learn how to create these prompts for a range of pages, including subtle ways to word the questions to ensure your writing is clear to your visitors, or to make clients think you're a goddamn magician!!
Level: Beginner +
