Four Examples of Using a Book to Get More Clients

In this session, Scott Channell shares four specific strategies he used to transition from a regional sales trainer "gigging it" within driving range to flying across the country to train teams, speak, and consult for national companies. His first book, self-published in 2004 for just $100, changed his life.

If you’re a consultant, coach, or service pro looking to attract higher-value clients—and you're curious about the actual costs and payback of authoring a book—this session is for you.

At this session, you will learn:

1. The "Book Promotion" Loophole: How to use the authority of a book to get in front of ideal audiences without "groveling" or devaluing your brand.

• The $100,000 "Embarrassment": Why you don't need a masterpiece to generate six figures. Scott relates how an unpolished, photocopied book became a very powerful sales tool.
• The "Physical Credential" Tactic: How mailing a physical book can uplift response to very targeted marketing campaigns.
• The $30 "Competitor Magnet": Scott spends just $30 a month to be visible exactly where active buyers are looking for help. He’ll explain why he considers this a “must-do” for any author seeking clients.
• Content Atomization: Once you have a book, learn how you can use it again and again to create fresh, new content.

Schedule: 25-minute presentation followed by 20 minutes of no-BS Q&A.
Future Meetup Topics:

• Why authoring a book rewires a prospect's perception of you
• Why self-publishing beats or boosts conventional marketing
• Pros and cons of self-publishing over traditional publishing
• The research process that must be done up-front for your book to get clients