What we’re about
This group is exclusively for Consultants, Coaches, Trainers, and High-Value Service Providers who wish to publish—or explore publishing—a non-fiction book to attract clients.
Who is this for?
• You are an expert who sells intangible services (B2B or B2C).
• You are tired of "chasing" clients and want to attract them instead.
• You have written a book—or are considering one—specifically to generate leads, open doors, and command higher fees.
Why we exist: To win high-value clients today, you need to be visible and differentiated. A book is the ultimate tool to separate yourself from the pack, but only if you know how to leverage it.
We meet to discuss proven and practical strategies to get more clients and better clients by leveraging book authorship.
Topics we cover:
• The "Foot-in-the-Door" Strategy: How to use your book to replace or enhance cold outreach.
• Generating Inquiries: How to gain attention and earn an inquiry from future ideal clients.
• Differentiation: How to stop looking like a "vendor," separate yourself from the competition, and prove you are worthy of higher fees.
• The Perception Gap: Many professionals are capable of handling higher-value projects, but they are not perceived as being worth premium fees. A book is the best tool to fix that perception.
What to expect at the meetup: This is a mastermind/teaching environment, not a social mixer.
• Deep Dive: Every session we cover one specific tactic or strategy to leverage a book for client acquisition.
• Q&A: We answer your specific questions about writing, publishing, and marketing.
About the Organizer: I’m Scott Channell. I spent 25 years mastering client acquisition through cold calling and appointment setting. In 2004, I published my first book, Setting Sales Appointments, and it completely changed my career trajectory—increasing my fees by 5x and bringing Fortune 20 clients to me.
I have since self-published eight books, including Write Books, Get Clients (available on Amazon), and I have helped other consultants publish and leverage a book to gain more and better clients.
I started this group to help other experts leverage a book as a High-Performance Sales Asset and make the transition from "chasing" business to "authoring" your way to more full fee ideal clients.
Join us if you wish to explore this business development option.
Zoom link provided to those who are attending.
Upcoming events
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