Annual business talk: App Launch Guide-Let's Talk About Press Kits For Your Apps

This is a past event

19 people went

Every 4th Thursday of the month until January 22, 2020


8201 164th Ave NE, (1st Floor conference room) · Redmond, WA

How to find us

First floor conference room of Thinkspace (intersection of 164th Ave NE and NE 83rd st). Entrance on NE 83rd st (close to Redmond Transit Center)

Location image of event venue


This year, our annual "business" talk takes on the task of launching a new app in the app store, and our speaker, Aleen Simms will discuss strategies to successfully release and promote an app.

Topic: Learn why you (yes, you!) need a press kit, what goes in it, and how to put it together.

Aleen Simms
@aleen / @applaunchmap
App Launch Map Field Guide

Please send a meetup message to Ram ( if you'd like to speak at a future meeting. You could either do a lightning talk (~10 minutes) or a longer talk for 30-75 minutes.


The meeting starts at 7pm and it will be held in the first floor conference room 101 of Thinkspace in downtown Redmond ( ). ( formal meeting starts at 7pm, but the meeting room will be open at 6:45pm. So folks can can optionally choose to come in early for informal conversations and shop talk with other Xcoders.

Thinkspace is a 2-minute walk from the Redmond transit center. So if you’re coming over from downtown Seattle, you can take the bus (ST Express 545) to get here quickly.

Alternately, if you drive, parking is free. You can either use ground-level parking or the underground parking garage.


After the meeting, a subset of attendees (typically 10-20 people) head to a nearby Irish pub/restaurant (JJ Mahoney's)