Conducting User Research in Hard to Reach Areas

***Please note: To attend the online session or/and receive the recording of the webinar, you need to register via the event page here - https://bit.ly/3jIgxp0

This webinar is for UXers / CXers / User Researchers / Service Designers / Startup Founders

Have you ever tried to research a user group, but struggled to get in front of them using standard methods?

Maybe they live somewhere with low connectivity. Maybe they're not digital natives. Maybe they're hostile to outsiders. Whatever the reason, they just aren't talking.

In this webinar, we talk to two UXers who take contextual inquiry far beyond the local Woolies. They will share their war stories, their tips, and their tricks so that you can begin to mine for those hard to reach insights.

Guest-speakers:

Roland Wimbush – Lead UX Designer at Orica

Roland has extensive experience humanising technology for the government and global organisations, designing products and services that improve human situations for non-profits and creating and building meaningful start-ups. Roland transitioned into UX design after returning to Australia after a successful career applying human-centred principles to designing technical equipment and apparel, leading teams and building brand strategies for high-level athletes and global sports companies in Europe.

Katrina Ryl – UX Designer at Orica

Katrina has over 18 years’ experience in many areas of the design industry. Specialties include graphic design, publishing, website design, UX design, UX research, advertising, social media strategies, and video production. She has worked with many clients from small business start-ups to large corporations in Australia and around the world. UX design and the user journey is always at the forefront in all areas of her work, helping business owners to understand the importance of a well thought out user journey in their digital presence.