Google Analytics 4 Essentials: Make Data Work For Your Business

Cost to attend: $20.00

In order to attend, you must pre-register using this link. RSVPing on meetup will not grant you access to this workshop.

Want to know what’s really working on your website—and what isn’t?

This hands-on introduction to Google Analytics 4 (GA4) will show you how to turn data into decisions that drive real results.

You’ll learn how to set up and navigate GA4, track the metrics that matter most to your business goals, and use data to understand user behavior across channels and devices. From improving marketing strategies to enhancing your site’s performance, GA4 helps you build a clearer picture of what’s driving growth—and what’s not.

Whether you’re starting from scratch or transitioning from Universal Analytics, this session will equip you with the tools to confidently track, measure, and optimize your online performance—so you can make smarter decisions, faster.

Speaker: Cinzia Orsina, Digital Marketing Specialist

Pre-registration is required. This workshop is presented in English and is available online.

In order to attend, you must pre-register using this link. RSVPing on meetup will not grant you access to this workshop.

Once you have registered for the online workshop, you will receive an email with instructions on how to log on a few hours prior to the start time of the workshop.

This low registration fee is only possible thanks to our generous funders and partners.