🔰 Green UX 101: Copy Writing Workshop for User Trust

Misleading copy can damage customer trust. In this workshop, you’ll learn what bad ads are and how to write transparent copy that helps your target audience purchase with confidence.

This event won’t magically boost your creativity from 0 to 100, but it will help give you a solid grasp of basic copywriting principles for success.

Whether you're in tech or not, our door is wide open. Step in—your voice matters!🫶

◯ Who You Are

• Anyone interested in this topic, from any industry
• No UX or copywriting experience required

◯ What we do

1. What is copywriting?
2. What is “Green UX”?
3. Why is “Greenwashing” bad?
4. How to write a catch copy that builds/ruins user trust
5. Mission 1: Write a bad catch copy
6. Mission 2: Rewrite it to build trust
7. Mission 3: Create a simple banner for your product
8. Feedback & praise each other’s copy👏
9. Share ideas on how websites and digital ads can be improved in terms of sustainability

◯ Who's the Organiser Misa?
[Work history]

• Mynavi – Recruitment advertisement director/editor/proofreader
• Amazon Japan – Copy/UX writer, Advertisement editor
• Freelance writer –Web newspapers (SDGs, Sustainability, Environmental issues), vegan recipes, town guide (Hokkaido/Australia/NZ), etc.

◯ Language – Writing (one of the following is required)

• English: Above B1 / 英検2級以上
• Japanese: Passed N5 or can use Genki II grammar comfortably
• Let’s help each other!

◯ Language – Speaking

• English, if any attendee is unfamiliar with Japanese
• Otherwise, EN/JP mixed

◯ Place

• A meeting room in 桜木町 (Sakuragicho)

◯ What to Bring

• Laptop or tablet
• Pen & notebook are also ok
• Drink with a lid (non-alcoholic)

◯ Participation Fee

• Free

◯ Wi-Fi

• Available

◯ Power Outlets

• Available

◯ Attendance

• Minimum: 4 people
• Maximum: 8 people
• If fewer than 3 people RSVP by 5 days before the event, it will be cancelled

◯ Cancellation policy

• If cancelling within 24 hours, please contact the organiser

◯ Group guideline
Attendees will be removed from the group without notice for

• No-shows
• Attending without RSVP
• Frequent last-minute cancellations
• Failing to pay the attendance fee when it's set
• Harassment, drugs, alcohol, or sharing conspiracy theories

We understand emergencies and public transport delays — thank you for your understanding and cooperation!