YOU Media "Lab Rats!"

This is it folks. The one you've all been waiting for. I knew early on I could not bring this material out right at the start. I had to poke and prod you to see what you were really made of, and now I know.

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At the next You Media Lab, we're going to explore your most primal instincts. What in the world urges you to purchase that impulse item at the checkout AND how you can turn this thinking onto your own prospective clients to get them buying more and coming back again and again...

You, my filthy rat friend (and I mean that in the nicest way possible), will be the subject of the most important scientific experiment of the month. You will all become my Lab RATS! You're going to squeal with excitement when I get done with you.

Bring your questions for examination and an open mind. Everything you thought you knew changes at this event.