Building Product Marketing in a B2B SaaS company

At this Product Management Meetup, Pete Billante from Repsly’s Boston (US) office will talk about building a product marketing function in a B2B software company, and how that relates to product management in terms of responsibilities, communication, and systems required. He will also talk about challenges and solutions for working internationally across timezones, cultures, and languages between Repsly’s offices in Zagreb and Boston.

About Repsly:

Repsly, Inc. is a retail execution software solution that empowers CPG (Consumer Packaged Goods) teams to make data-driven insights and achieve peak performance in the field. Repsly helps global brands like Kraft Heinz, Adidas, and AB InBev control compliance at the brand level, improve coverage at the territory level, and execute at the store level. Repsly is the only retail execution solution to connect store-level activities with their impact on sales. Headquartered in Boston, MA with offices globally, Repsly works with over 1,000 brands in 80 countries around the world. https://www.repsly.com/

About Pete:

Pete joined Repsly in 2018 to lead both the product and marketing teams. He brings over 25 years of experience in enterprise software, and has built several successful software products. Prior to Repsly, he worked at Autodesk where he held leadership roles in both marketing and product management. Before that, Pete led product management at three venture-backed startups that led to strategic acquisitions by SAP, Checkpoint Systems, and Autodesk. Pete is a graduate of MIT’s Sloan School of Management and Vanderbilt University. You can find out more about him at https://www.linkedin.com/in/peterbillante/.

Agenda:
18:00 - 18:15 --- Meet & greet
18:15 - 19:00 --- Peter Billante (Repsly)
19:00 pm - ∞ --- Q&A & Networking