Zagreb WooCommerce Meetup spring 2023 edition

Spring edition 2023 is going to be a doozy! Let’s start with the venue - Infobip’s very own Alpha Centauri campus in Zagreb. If you haven’t been already, now is an excellent opportunity to visit the premises of a Croatian unicorn. Secondly - content! We’ve prepared 3 engaging lectures for your learning curve. Toni from Infobip will dive deep into conversational commerce and let you in on the secrets of their platform. Blagica from Neuralab will try to position subscriptions into an online biz strategy and reveal is Croatian market ready to adopt this business model. The final lecture will be a live video call from Texas - Lauren Smith from Automattic is going to present current WooCommerce stack and talk about future technical roadmap. He will also be available for all your technical questions, so see this as a great opportunity to get some first-hand info!

After lectures and Q&A, there will be some time for drinks and socializing so don’t miss out! Mingle with Woo enthusiasts from the region, find new inspiration, and share your eCommerce experiences with other like-minded people.

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Lecture 01 - Toni Gerovac - Conversational Commerce: engage your customers in meaningful interactions across all their preferred channels

The evolving communications landscape is changing the way people interact with businesses. Customers are getting used to minimum friction on their buying journey and expect end-to-end experiences on channels they already use and trust. It sounds straightforward, but to set the stage for such scenarios, businesses need the right combination of channels, features, and technologies. Sourcing these from different providers adds to the complexity, drives costs up, and creates siloed systems that are likely to have a negative effect on the quality of service they provide their customers.

Toni Gerovac
Product Sales Expert, Infobip
With a solid background as Client Solution Engineer and Customer Success Manager, Toni works together with customers on tackling their business and communication challenges. From defining communication strategy to creating specific solutions for customers, he counts on his strong technical experience to best leverage technology to achieve business goals.

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Lecture 02 - Blagica Ampova - How to keep your customers and increase your revenue with the subscription model?

These days we are witnessing an increase in merchants who are going into the online world of business. After the initial takeoff in sales due to the pandemic years, it will be of great significance to keep loyal customers and be creative in finding new ways of increasing revenue. The subscription model of returning revenue is a well-known business model but one question arises whether the Croatian market is ready to adopt it.

Blagica Ampova
Product Manager, Neuralab
Blagica as a Product manager in Neuralab is working on connecting together the business stakeholders, design/developer expertise, and consumer needs to create digital products and e-commerce platforms that are user-friendly and valuable for both, the business owners and the customers. Being a PM means having multidisciplinary knowledge so here it is useful her educational background in information technology and graphic design as well as her professional experience in marketing.

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Lecture 03 - Lauren Smith - WooCommerce - A Look Into the Future

Join us as we explore the evolution of WooCommerce and its promising future. In this presentation, we will start with a quick look back at WooCommerce's development over the past five years, highlighting key milestones and innovations. After reviewing the past, we will shift our focus to the exciting future of the WooCommerce platform, delving into upcoming features, trends, and opportunities that will shape the platform's continued growth and impact on the commerce landscape.

Lauren Smith
Senior Director of Engineering - WooCommerce at Automattic
Lauren Smith is a software technology professional with over 18 years of experience, with much of that time spent around WordPress ecosystem. As an engineering leader, he has spent the last six years building and scaling teams across WooCommerce and currently oversees the teams dedicated to the core platform and product. Throughout his diverse career, Lauren has worked for a range of organizations, from large enterprises to startups, but his true passion lies in open-source technology.