Define the Customer Journey, Start to Finish with Tray + Segment

As the economy shifts to digital, building a data-driven business is becoming as much a necessity as it is a strategic advantage. We are excited to welcome Segment and Tray.io, two Zendesk partners that are pushing the boundaries of what software can do to help startups understand what drives their customers, for a discussion on the practices to begin implementing early in order to track your customer journey from when you launch.

Featured Speakers:

Anand Deshpande, Head of Startup Program, Segment
Anand Deshpande is the Head of the Startup Program @Segment, giving him a window into the work and trends of thousands of startups. He has experience building automated and scalable systems for customer management and GTM through no code solutions. He's currently a mentor at 500 Startups and GSV Labs. Anand is also the Founder and Producer of A Letter from the Chef.

Niels Fogt, Sr. Director, Growth, Tray.io
Niels Fogt is the Sr. Director, Growth @Tray.io. Previously, he focused on self-service business at New Relic. Niels has also led and participated in a wide variety of initiatives within growth and marketing at Tray.io.

Moderator:

Brad Bowery, Business Development - Strategic Partnerships, Zendesk
Brad focuses on VC and startup accelerator partnerships at Zendesk for Startups and is a Partner at Founders Den, a referral-based incubator in San Francisco. Prior to Zendesk, Brad co-founded 2 companies: Pace Avenue and SRECTrade. He has a bachelor’s degree from Brown and an MBA from Stanford, where he served on the board of the Stanford Entrepreneurship Network.