Applying UX to the content domain by Rob Punselie

Content is a hot topic. Content Strategy & Content Marketing are topics that most digital agencies feel a need to address. But how can you bring a ‘content perspective’ into a UX design process? Or is content actually all buzz, should we forget about it and get on with our UX work?

Rob Punselie will share his vision on content strategy with us. He will demonstrate the tools and methods of his company ContentKings by applying a quite familiar approach (UX) to a original domain (content).

This presentation is of interest for UX professionals who work on projects with:

• high information density or high risk content

• a large knowledge gap between users and platform

• for large customers with complex editorial organisations

Speaker

Rob Punselie (https://nl.linkedin.com/in/punselie) is founder and CEO at ContentKings, an independent online communication consultancy, providing customers with effective and relevant content solutions. Rob started his career as manager Technical Publications at ASML in Veldhoven. He wrote the first Dutch book on writing for the web (Wijzer op het web 1997), followed by several other related books & publications. He combined his consultancy work for ContentKings with teaching at Leiden University (2000 - 2008), teaching classes such as ‘Testing websites’.

Host & Sponsor

The venue is kindly sponsored by Freedomlab (http://www.freedomlab.org/) a campus that provides Creative Consulting. Food and drinks are sponsored by Atomic (https://atomic.io/), the fastest way to design beautiful interactions.

Schedule

19:00 Welcome: pizza & drinks

19:30 “Applying UX to the content domain”

20:30 Context Case Freedomlab

20:45 Drinks & networking

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