Agile Marketing @ Scale at CA Technologies
How can large, traditional marketing organizations - those that rely on functional departments, and annual marketing plans / budgets hope to keep up? We believe the... Learn more
Agile Marketing: Does one-size fit all?
In this session, Steve Offsey will share insights from his experience introducing an Agile Marketing approach at TandemSeven, a company with both SaaS and consulting... Learn more
Agile Marketing: Infancy, Adolescence or Maturity?
Is the innovation label gone from Agile Marketing? Should it be? Where are we and what should we focus on? The answers depend wholly on who is asking the questions.... Learn more
Agile Marketing in the Enterprise: Year One
Meghan Wilkinson from Level 3 Communications and Barre Hardy of the consulting firm CMG will jointly present their experience working together to introduce and implement... Learn more
Account Based Marketing Vendor Panel
With a focus on accounts as well as individuals, account-based marketing can better align marketing efforts with sales. This new way of approaching marketing has been... Learn more
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