E-commerce Content: Best Practices, Conversion Tips, and User Satisfaction

Great content satisfies a goal, and sometimes that goal is to get the reader to click Buy. Tonight’s panel will discuss e-commerce content, best practices, and how to meet the twin goals of conversion and user satisfaction. Our panel includes:

• James Callan (@scarequotes), digital content strategist at Sur La Table and founder of Content Strategy Seattle
• Isaac Pattis (@ipattis), taxonomist on REI’s Digital Retail team
• Lauren Freedman (http://www.e-tailing.com/thegroup/index.html), president of the e-tailing group
• Tony Martinelli (https://www.linkedin.com/in/tonymartinelli), CEO of content26

6 pm Networking and refreshments
7 pm Panel and Q&A