Upcoming events
1
Structuring Content for Platforms You Don't Control or Own
·OnlineOnlineMost content teams now distribute their content through platforms and partners they do not own — including social platforms, syndication partners, apps, and automated discovery and delivery systems. Yet most content strategies are still designed for pages and channels that teams directly control.
This session explores how to structure content so it can be reused, adapted, and trusted outside your organization’s boundaries — without losing clarity, voice, or context. Using real-world platform and creator-economy examples, this talk shows how structure becomes the foundation that allows content to move safely across systems, teams, and partnerships.
Attendees will learn how structure, metadata, and content models make content durable across platforms and products so content continues to perform even after it leaves your ecosystem.
Takeaways include:
- How to recognize when platforms and systems you don’t control are using your content
- What needs to change in content planning when reuse and distribution are core requirements
- How metadata supports discoverability, accessibility, and long-term reuse
- How content models help protect voice and context across partners and platforms
About our speaker:
Sandie Markle is the founder and CEO of Blueberri, a boutique consulting firm focused on structured content, content systems, and platform-ready content strategies. She has more than a decade of experience working with food platforms, creators, and digital product teams to design content models that improve discoverability, reuse, and cross-platform delivery. Sandie is also the author of an upcoming book on structuring content that works across products, platforms, and partnerships.26 attendees
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