B2B and the Lean Startup- A Case Study with Alex Cowan

ABOUT:

Alex's company Leonid Systems (http://www.leonidsystems.com) bootstrapped from one person to 35 employees in four offices worldwide serving Fortune 100 customers on four continents without a penny of venture capital. How? Lean. And design thinking.

http://photos4.meetupstatic.com/photos/event/c/5/f/0/event_202010672.jpegIf you're in B2B and wondering how you can use Design Thinking and Lean Startup to propel your business,
then this is the event for you. We'll review the core concepts, a case study, and specific exercises and tools you can apply the minute you walk out the door. You'll...:

• Learn how to quickly initiate a rapid improvement loop using design thinking, Lean Startup, customer development, and agile.

• See how Alex Cowan learned (the hard way) how to apply these ideas at his startup Leonid Systems.

• Apply these ideas through a series of quick exercises you can use as a starting point for using the template we'll review in the talk.

SCHEDULE:

6:00 - Doors open; networking, food & drinks
6:30 - Presentation
7:30 - Interactive audience Q&A
8:30 - Wrap-Up

Alex Cowan:

http://photos1.meetupstatic.com/photos/event/c/1/b/8/event_202009592.jpeg

Alex is the CTO of Leonid Systems, an enterprise software startup with offices in the Bay Area, Washington, Toronto and various points abroad. Leonid's grown from one guy's way of paying the mortgage to a multinational operation serving Fortune 100 customers on four continents. Leonid did this entirely bootstrapped without a dollar of venture capital.

Leonid's customers are communications and SaaS providers deploying innovative solutions to leverage and growth their franchise. Alex is also the Author of 'Starting a Tech Business (http://www.alexandercowan.com)' (Wiley, 2012), a primer for domain experts who want to up their game with the latest techniques and foundations concepts in product development.