Reading: Hooked - How to Build Habit-Forming Products

Read and discuss Hooked, a book about habit forming products.

This is a gathering with the SF UX Book Club (https://www.meetup.com/SF-UX-Book-Club/) group (lead by Julia and Lisa). We will jointly facilitate the gathering. Come. Sharpen your product senses with designers around this useful product framework.

Location - Citizen Space, 425 2nd St, SF.

Book

Nir Eyal's Hooked: How to Build Habit-Forming Products (http://www.amazon.com/gp/product/B00HJ4A43S/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00HJ4A43S&linkCode=as2&tag=pmft-20)

Note - While we can discuss the book generally, in the interest of time, let's focus on the Hook model for forming user habits.

Thought prompts - http://goo.gl/6YBpm8

Please complete a post-event survey (http://goo.gl/O2LYmQ).

Coming Up

• 6/12 Enterprise Product Development Process (http://goo.gl/nTjkUN)

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