ProductTank Helsinki meets Productized Services - Fondia's & your own

Please join us for a special Product Tank focusing on productizing services. Services can be the main thing of your business or just a supporting actor to complement your physical products. They can be delivered by humans or machines, but they are somehow intangible.

Sign up to the meetup so we know how many pizza slices and refreshments to get.

Case Study: How Fondia Productized Legal Services by Erkki Hyvärinen, Executive Director Fondia Oy

Why and how has Fondia developed it's services and built a success story with them. What have they learned, what research they made initially and what changes and improvements they have done along the way to get customers and "Fondians" (aka they employees) to get on board.

Fondia is an innovative legal services company, specially when it comes to productized services:

Fondia was awarded the silver medal as Mould-breaking firm at MPF Awards 2016 in London on 9th March. In the Award statement (http://www.mpfglobal.com/awards/2016/Mould-breaking_firm.aspx), the jury noted that Fondia’s LDaaS Legal Department as a Service has attracted many significant companies to choose Fondia as their legal service provider. Last autumn, Fondia was awarded silver in the category of Game Changers of the past 10 years at Financial Times’ FT Innovative Lawyers Awards.

Erkki Hyvärinen has worked in Fondia for 7 years as a manager, lawyer and service developer. He mostly works with clients in the ICT and telecom fields as well as with IPR related matters. Read more about Erkki here http://www.fondia.com/people/erkki-hyvarinen

Processes and tools for managing productized services - Quick case examples how Fondia and others do it by Marjukka Niinioja, PlanMIll Oy

Productized services (delivered by humans or machines) are different from selling consulting or other professional or services by the hour, or selling licenses vs. selling Software as a Service. Productized services are more stable, consistent and have generally better customer satisfaction and profitability and shorter learning curve to deliver them. They usually have a fixed price (one-time or continuous) and content.

From lead generation to website forms, from sales process to delivery and invoicing, what should you consider when developing your service, pricing it, creating your website and content and getting your. How should you monitor your sales pipeline, service revenue and profitability? What you should consider when delivering your services in multiple domestic or international locations? How price books help you handle different variations of the service while still making it possible to report ?

As an example we use website platform, Zapier -integration platform, PlanMill ERP and ProCountor accounting system. These are just used as example, presentation is "tool agnostic".

Marjukka Niinioja has worked for 8 years as an Senior Consultant & Manager in PlanMill Oy ( http://www.planmill.com ) and has been involved in developing PlanMill's own services and product as well as consulted top service business companies in Finland, specially on their way to growing international https://www.linkedin.com/in/marjukkaniinioja

Workshop to help you identify and develop your own services

In small groups we'll work to identify, develop and give feedback to each other productized services. Be ready to dissect your service:

• What is the name of the service?

• Internal reason for it's existance?

• Target customer?

• Tagline?

• Pricing?

• Delivery?

• Content?

and some other key factors. Be ready to get and give constructive feedback