Next Meetup

Product Analytics
Our speaker Petri Mertanen During this presentation Petri Mertanen will cover advance implementation tips for Google Analytics and how to use advanced analytics and Machine Learning in order to maximize sales. You will also get an idea how to get the holistic view on customers using different devices and sales channels. Petri Mertanen has been working with digital analytics almost 15 years. During his last position as Director of Digital Analytics at Omnicom Media Group Finland, he has been involved with Machine Learning projects. Petri is well known Google Marketing Platform trainer & speaker in Finland After intro let's discuss Product analytics When working with products and services we need data to base our product decisions on. - what kind of metrics is available - how to utilize the metrics in product design - how to make the products more succesful (easier to buy) with metrics

Microsoft Flux

Korkeavuorenkatu 35 00130 · Helsinki

Respond by: 9/4/2018

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What we're about

ProductTank provides an opportunity for folks interested in Product Management in Helsinki to exchange ideas and experiences about Product Design, Development, Marketing and Management, Business Modelling, Metrics, User Experience and all the other things that get us excited.

Events include talks from guest speakers on topics around product management, networking opportunities, and a good old-fashioned chin-wag over a beer or two.

We're open to companies big and small. We also welcome early-stage technology businesses looking to learn how to get their ideas off the ground.

Discuss ideas for meetup topics, share best practices or tip of job opportunities in our Facebook group

Share the word about our meetups and tweet highlights by following and mentioning @ProductTankHki (

We also have a blog and encourage the community to get engaged by commenting on or writing new posts for (

Finally, check out our annual conferences in London and San Fransisco - Mind the Product 201X (

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