[PRESENTATION] Blogging for Lead Generation

How can you generate sales leads via blogging?

Dayna Rothman (@dayroth (https://twitter.com/dayroth)) knows. She's author of the book "Lead Generation for Dummies," led content marketing at Marketo and is currently Director of Content Marketing at EverString (http://www.everstring.com/).

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Agenda:

1. Meet and Greet (15 minutes)
2. Dayna's presentation (30-45 minutes)
3. Q&A and networking (15+ minutes)

Giveaway:

A few lucky attendees will receive a free copy of Dayna's book, "Lead Generation for Dummies (http://www.amazon.com/Lead-Generation-Dummies-Dayna-Rothman/dp/111881617X)."

About Dayna:

Dayna is Director of Content Marketing at EverString, a leading predictive marketing platform, where she leads content strategy and creation. Prior to EverString, Dayna lead content marketing at Marketo where she created a scalable content engine that educated customers, drove demand, and fueled the Marketo marketing team.

Additionally, she authored the book Lead Generation for Dummies and has authored numerous Lynda.com/LinkedIn courses including Content Marketing Fundamentals and Blogging for Business.