Presentation

In the 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report, 60% of B2B content marketers listed "producing engaging content" as a top challenge.

Clair Byrd uses a secret sauce: contributed content.

As director of content marketing at InVision (http://www.invisionapp.com/), Clair (@theclairbyrd (http://twitter.com/theclairbyrd)) exclusively uses contributed content to infiltrate a highly fussy target market with engaging content. Attend this Meetup and hear Clair reveal her secret strategy.

Agenda

6:30-7:00: Grab pizza and drinks.

7:00-7:30: Clair's presentation.

7:30-8:00: Q&A and networking.

About Clair Byrd

http://photos3.meetupstatic.com/photos/event/6/0/3/b/600_445344635.jpeg

Clair has always ended up writing for any job she’s held: menus for the ubiquitous part-time greasy spoon job during college, ecommerce and ad copy for large retailers, personal development and self-learning content for communities, UX/UI copy for SaaS products, and most recently, design-focused learning material and product copy at InVision, where she leads content.

Clair’s contributions have helped over 1M users learn and grow in their careers and increased traffic to InVision-owned web properties by over 600% in under a year.

Dennis Shiao

Bay Area Content Marketing

Career & Business

Web Design

Search Engine Marketing

Online Marketing

Blogging for Business

Content Development

Small Business Online Marketing

SEO (Search Engine Optimization)

Blog Marketing

Blogging

Content Marketing

Content Strategy

Marketing

Artificial Intelligence

Artificial Intelligence Applications

How to Achieve B2B Blogging Success with Contributed Content

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Bay Area Content Marketing

How to Achieve B2B Blogging Success with Contributed Content

Bay Area Content Marketing

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