How to Achieve B2B Blogging Success with Contributed Content

Presentation

In the 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report, 60% of B2B content marketers listed "producing engaging content" as a top challenge.

Clair Byrd uses a secret sauce: contributed content.

As director of content marketing at InVision (http://www.invisionapp.com/), Clair (@theclairbyrd (http://twitter.com/theclairbyrd)) exclusively uses contributed content to infiltrate a highly fussy target market with engaging content. Attend this Meetup and hear Clair reveal her secret strategy.

Agenda

6:30-7:00: Grab pizza and drinks.

7:00-7:30: Clair's presentation.

7:30-8:00: Q&A and networking.

About Clair Byrd

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Clair has always ended up writing for any job she’s held: menus for the ubiquitous part-time greasy spoon job during college, ecommerce and ad copy for large retailers, personal development and self-learning content for communities, UX/UI copy for SaaS products, and most recently, design-focused learning material and product copy at InVision, where she leads content.

Clair’s contributions have helped over 1M users learn and grow in their careers and increased traffic to InVision-owned web properties by over 600% in under a year.