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Rich Schwerin is Digital Content Strategist, Digital Marketing at VMware.

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Rich will explain the difference between content marketing and content strategy. He'll convince B2B bloggers that understanding this distinction is essential to your blogging success.

Agenda

6:30-7:00: Grab food and drink.
7:00-7:30: Rich's presentation.
7:30-8:00: Q&A and networking.

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