RE: [Appsforkids] Free / Paid apps vs. IAP

From: Joshua G.
Sent on: Tuesday, October 9, 2012 7:50 PM
Hi Eran,

For our app, DoReMi 1-2-3, we did #1 in your list. We get a whole lot more downloads of the free version,  but few in app purchases made. We actually are concerned now because the new app store search pulls up our free version first, and with the one-app-per view on the iPhone, you don't even see the full version unless you scroll over a few apps. It's very hard to tell if our free version helps with our full version downloads, or actually hurts it because people find the free one when they search and just download it, even if they would have paid for the full version. In any case, you may want to consider the reality of discovery in the store, and whether people will even notice you have two versions.

Hope this helps.

Josh

From: [address removed] [[address removed]] on behalf of Eran Davidov [[address removed]]
Sent: Tuesday, October 09,[masked]:02 PM
To: [address removed]
Subject: [Appsforkids] Free / Paid apps vs. IAP

Hi All,

We're building an app for the 5-7 age group. We're assuming it'll be discovered / downloaded by the parents then played by the child. We're debating between the following two options:

1. A free lite version with a limited set of levels, and a paid version with all the levels included.

Pro:
- simpler code (no IAP code)
- Kids don't accidentally get to IAP
- Easier to let a blogger / reviewer have a promo code

Cons:
- Two versions to maintain
- Parents need to decide they like one, then go to the appstore and download the other
- Reviews for the app will be for the paid version, where we want the parents to check out the free app as well

2. A single version of the app with a few levels unlocked, and the reset under a (well protected) IAP.

Pros:
- One version to maintain.
- Easier to get all the levels in-place, no need for the parents to go to the appstore

Cons:
- Can't send a free version or promo code to bloggers (AFAIK no promo codes for IAPs)
- Need to support IAP 

What do you guys typically do? Especially if you do #2, how do you promote to bloggers?

thanks,

Eran




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