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Fwd: NSANT April Newsletter

From: Jeff K.
Sent on: Thursday, March 22, 2012 2:23 PM
Mark your calendars for 4/15.

Jeff Klein
The Speaker Co-op
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This email may contain proprietary info (c) Jeff Klein/Kathy Brandon/Speaker Co-op

Begin forwarded message:

From: NSA North Texas Chapter <[address removed]>
Date: March 22,[masked]:16:05 PM CDT
To: [address removed]
Subject: NSANT April Newsletter
Reply-To: [address removed]

NSANT header 11.12

"Don't worry about how we divide up the pie, there is enough for everybody.  Let's just build a bigger pie!"

NSA Founder, Cavett Robert


The Speaker's Voice


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April Seminar
you, the speaker
It's All About You
Mark LeBlanc
April 14th
8:30am- 9:00am Registration
9:00am - 12:30pm Seminar 
The Omni Hotel Dallas Park West
1590 LBJ Freeway
Dallas, TX 75234
Members & Affiliates
$40 if pre-registered by Thursday before meeting
$50 if onsite, morning of meeting
$60 if pre-registered by Thursday before meeting
$70 onsite, morning of meeting
First Time Guests may attend for $30


 Randy Pennington
"Results Rule!R
Be a Hero in a "Me Too" World"
May 12th
Our Value Proposition
For professional speakers looking to improve their skills and bring their business to the next level, the National Speakers Association of North Texas provides you leading edge advice and techniques by inviting world class guest speakers each month to share the experiences that have brought them success.  The result is gaining valuable insight that helps our members' fine tune their focus and priorities to exceed their business goals.
NSA/North Texas 
Stu Schlackman
Stu Schlackman  


tim durkin 
Timothy Durkin, CSP  


Immediate Past President
linda swindling
Linda Swindling, JD, CSP


VP of Programming
candace fitzpatrick 
Candace Fitzpatrick 


VP of Membership
Adele Good 
Adele Good 


VP of Finance
Russ Riddle
Russ Riddle, JD


 VP of Marketing
 ann ranson
Ann Ranson 

 barb petsel

Barb Petsel


Presidential Appointee
dave hill 
Dave Hill


VP of Technology
 tim cocklin
Tim Cocklin 


Director of Social Media 
Chris Price
Chris Price 


 Academy Dean 
 Sally Baskey
Sally Baskey, CSP


 Academy Dean
 al lucia
Al Lucia, CSP 


bill lynch 
Bill Lynch 


Technical and Marketing Support 
Robin Barnhart
Under a new FCC rule, anyone who uses a wireless microphone (or similar device) that operates in the frequencies between 698 and 806 MHz should have stopped operating their wireless microphone no later than June 12, 2010.  Your receiver should have the frequencies listed somewhere on the case or in the instruction manual. 

The wireless microphones that had been operating in the old TV broadcast channels can cause harmful interference to these public safety and wireless customer services.  Therefore, all users of wireless microphones that operate on any of the frequencies in the 800 MHz band - including both licensed users (under Part 74) and unlicensed users - now have to stop operating in this band.

Please be aware that there are sellers on Ebay and Craig's List selling wireless mics in these frequencies.  Please verify that any system you purchase is not in the 698 and 806 MHz.  For more detailed information please

If your model is listed on the table, it is a 700 MHz wireless microphone and can not be used after June 12, 2010.
 April 2012
Dear Jeff,  
Stu Schlackman

Stu Schlackman  President, NSA/North Texas


Thanks to all that helped us celebrate our 30th anniversary in March and for honoring our past presidents. A special thanks to Niki McCuistion for moderating the discussion with our presidents and to Chris Maddock for his insightful look at using words when we write and communicate. Don't miss next month with Mark LeBlanc on growing your business. Also, start thinking about attending the NSA annual convention this July in Indianapolis. It will be a great convention!


This month I'd like to share a point on relationship selling - that is "value". Customers buy from those that clearly show value in their offerings. As speakers we need to convey to the customer the value they will receive by using our services. What are the problems we solve? What is the gain that the client will receive? And what will their people walk away with that they can implement immediately? The formula for value is Value = Benefit/Cost. The more the client sees the benefits of using your services, the less of an issue cost becomes and "value" will be the reason for hiring you. If you can't price your value, all the client ever sees is the cost. Customers never buy when they see you as a cost. When cost is the issue, clients will negotiate for the lowest price - not a position you want to be in.


Remember, it's all about your customers!




Stu Schlackman

President, NSANT 


April Seminar

 Mark LeBlanc  

 Saturday, April 14th


Growing Your Business When YOU Are the Business!


Find out what you need to know and what you need to do, when it's up to YOU to make it all work.  Join us for our April meeting, with Mark LeBlanc, a past president of the National Speakers Association.


Join Mark as he shares insights, observations, and sound strategies that will make or break your speaking career.  If you thought you had it all together, and your calendar isn't where you want it to be, this is your must-attend meeting of 2012!

You will discover:

1. how to put more money in your pocket,

2. how to position yourself for higher fees,

3. how to create a marketing plan that gets you booked, and

4. how to set up a system for staying focused on a daily basis.


About Mark

Mark LeBlancMark joined NSA in 1983, at the ripe old age of 22, and is now considered a seasoned vetran by many, and one of the few people that NSA professionals and legends turn to, for business advice and counsel. 


He runs Small Business Success, and is the Author of the little book, Growing Your Business, that has averaged one volume order (50+ copies) a week for the last 500 weeks.  His newest book, Never be the Same, was inspired by walking the 500 mile, Camino de Santiago pilgrimage across Northern Spain.


Get to know Mark before the meeting by downloading his e-book here!

you, the speaker

Mark LeBlanc wants to help you

Dave Lieber


By Dave Lieber

Star-Telegram Columnist


   Mark LeBlanc, the April 14 speaker at NSA/North Texas, is a special guy. Let me tell you why.

   He joined NSA when he was 21 years old in 1982. LeBlanc is 51 now. So he's been bouncing around for 30 years. A few years ago, he served as national president.

   People ask LeBlanc what it was like to be such a young member in the organization's early days. His answer surprises.

   He explains in great detail that for the first 10 years, he had perfect attendance at his Minnesota chapter meetings, but he didn't give many paid speeches. He ran businesses, thought about speaking, but didn't do enough of it.

   His regret is that none of the members held him accountable. They didn't push him to get him going. He wasn't mentored as strongly as he could have been.

   After 10 long years of this, he remembers a breakfast conversation with Mark Sanborn, CSP, CPAE, another former NSA president.

   "How's it going?" Sanborn asked.

   "Painfully slow. In fact, I've got nothing on my calendar."

   "Well, what are you doing to put something on the calendar?" Sanborn asked.

   "Well, I'm not doing anything."

   Now LeBlanc says, "It was one of those simple questions, but it was like getting hit by a 2 x 4. That was the kick in the rear that I needed."

   That's NSA. A snippet of conversation leads to a new idea. Almost always.

   Now an NSA elder statesman with decades more to come, LeBlanc has come full circle. His interest is in being the accountability prodder for younger members, the kind of what-are-you-doing attention that he feels he missed.

   His focus is on younger emerging speakers. His goal? Give them an "encourage plus mindset."

   "I really want to encourage them. I really force them to think about some of the critical decisions that they need to make. Most people are out there just fooling around. They're going to NSA, to the chapter meetings. They're getting ready to get ready. A phrase that I love is, 'They're in love with their own potential, but they're not doing anything to make it happen.'"

   Here's how he does it. Anyone who wants to come to Minneapolis and meet LeBlanc for coffee and an "encouragement plus mindset" conversation is welcome. He does this two or three times a week.

   A step further, he has come up with another way to pay it forward. He honors a banker who 30 years ago gave him a $3,000 loan. LeBlanc used half of the money to attend his first NSA convention. Now each year, he awards $3,000 grants to young entrepreneurs as part of his YES program for Young Entrepreneurs Succeed.

   Mark LeBlanc. Special guy. Meet him April 14.

   As he says: "Come on down. Have a cup of coffee, and tell me your story."


Author Dave Lieber is The Watchdog columnist for the Fort Worth Star-Telegram and 2011 NSA/North Texas Member of the Year.


What You Missed in March

Thanks to Robin Barnhart and Stu Schlackman for sharing their 'notes'...


Chris Maddock was amazing!


1-     Enjoy - more reading

2-     Appreciate - verbs. Verbs are the single most powerful unit in our language. Great verbs have modifying power. They allow you to do two things, to say things more powerfully and save time. Adverbs and adjectives can hurt a sentence when they are used too often.

3-     Critique - Find writers you don't like and figure out why. Look at the syntax and diction level...the verbal level. Look and see what you could do better. Be critical, both good and bad.

4-     Copy - Write! Often! Copy the great writers. It will help you build your own skill.        

5-     Develop - your own style. The day you figure out the style of your own ... it's an awesome thing because then, you can begin to break all the rules.


People are lazy and patently unwilling to write. They are patently unwilling to practice good writing. They are misguided. They are not lazy in general but believe it is nature, not nurture that creates good writers.

Additional Chris Maddox thoughts:

  • Writers today are better than they use to be. An average writer today is better than the greats of the past.
  • If you have an 'and' ... think about making it two sentences.
  • The key in writing is to "Show" don't "Tell".

Throughout the program Chris gave us assignments.  At the conclusion, he gave us this homework to do on our own.  Chris invited us to re-write the following sentence using the new insights he gave us.  Use colors, shapes and things that are familiar to everyone to have more impact.  We challenge you to do it!

"A dark liquid sky was overhead as we went home that night.  As we slowly left the beach, each of us was in a quiet, somber mood for what had occurred the maddening evening before."


Remember that you can email him and he will send you all the assignments he gives his students.


Chris can be reached for advice at [address removed]


HOG: April 25th

Join other NSA/NT members at HOG on April 25th at 6:30pm at Bruno's Ristorante on MacArthur Blvd just north of 635.  The food is always perfect as is the company.  RSVP so we can make sure we have enough room.  Email Bill Lynch at [address removed]  

It's All About You

Garland McWatters is delivering a keynote to Legacy Texas Bank for their 2011/12 STARS leadership program!


Steve Jacobs has a new book: "Health Care 2020: Where Uncertain Reform, Bad Habits, Too Few Doctors and Skyrocketing Costs are Taking Us"!


Adele Good has one of her photos being published in a British coffee table book, "Clouds That Look Like Things" and is being paid to have it used in a calendar!

Another Fun Metrocrest Volunteer Opportunity:
Planting trees that are even shorter than Dave Hill!
March 24th
Metrocrest Social Services (MSS) is looking for some environmentally excited volunteers to represent them at a TXU tree planting event.  TXU funds a large portion of their utility assistance program, so they would love to have an NSA/NT presence.  Since 2002, TXU Energy employees and community partners have planted more than 170,000 trees across Texas!
Groups or individuals can do this and ... it's all ages!  This would be a great opportunity for a family or a high school/middle school group of students.  You can help MSS and the environment!
Click the following link to see the event details/registration page
You can register yourself and/or your group.  Please e-mail Dave Hill ([address removed]) when you sign up on the Eventbrite registration page as TXU needs to know the number of people turning up.
Metrocrest Keyholder Breakfast
NSA/NT supports Metrocrest Social Services (MSS) and has been providing volunteers and other resources.  If you would like to be a sponsor and attend the upcoming breakfast fundraising event please review the following information:
The MSS April 10th 2012 Keyholder Breakfast is being held at the Dallas/Addison Marriott Quorum at 7:15am.  Our own Brian Williams will be the keynote speaker.  If you would like to attend and sit with fellow NSA/North Texas members, tickets are $40.  Please let Lauren Camp know that you'd like to sit with other NSA/NT members.  Lauren's email is [address removed] and her phone number is[masked]-2130.
Also, you can view the Keyholder Sponsorship Packet to learn ways your company or organization can participate and benefit from the various levels of sponsorship.  If you have any questions please contact Lauren. 

Member Benefits

Starting this week, all full members can access the calendar of events from the Dallas Convention & Visitors Bureau.  You'll want to spend some time sorting through the list to find meeetings and conventions that might match your target market.


To gain access:

  • Login to the Member site at
  • On your first login, you'll be asked to acknowledge that this information is available ONLY to members and is not to be shared
  • Once logged in, you'll find a link "Dallas Convention & Visitors Bureau Calendar of Events" - click there
  • A pdf document will open
  • Scan the list for opportunities, and if interested in submiting a proposal, send your information to the contact listed on the document

Good Luck!  And please remember, this information is for full-members only and is not to be shared outside of our membership.  Thanks! 

Get CONNECTED to our NSANT Community!

Important Social Media Links  

for members and affiliates 

As a member or affiliate of NSA/North Texas, you are invited to join the chapter's Linked In group.  We will be monitoring those who join the group.  Also of value to you, we are posting requests for speakers, special offers and other important information.  You WILL want to check this page regularly.


We have also created an open forum on Facebook for everyone who is interested in our chapter and speaking.  That page is!/group.php?gid=[masked] and is a great place to update us on what you are doing including exciting things in your business, new books, speaking engagements, etc.


Finally, there is a Twitter Account for our chapter @NSANorthTexas.  See the instructions below if you do not have a Twitter account.


We hope you use these social media services to help you on your Journey to Influence!


Note: You will need to join these social media organizations to participate.  Please contact [address removed] if you are stuck or need help doing this.

Call for Articles

The NSA/North Texas - The Speaker's Voice, is a two-way communications vehicle. Reading it provides value and writing for it shares and spreads your expertise while garnering a spot of publicity.  The editorial staff invites you to submit a story on any topic of interest to you. Please keep the length to about[masked] words, include your publicity photo and a 10-15 word by line.  Even if you don't think you can write, get your ideas down and we'll help with the editing.  The deadline is the Friday after the monthly meeting.  Send your submission to Robin Barnhart !

Guest Orientation

If you are a guest, or are bringing a guest, please arrive early to our monthly seminars.  At 8:30am, NSA/NT is hosting a special guest orientation where you can learn about the basics of NSA and NSA/North Texas.  This brief overview is hosted by a past Chapter President, who is there to help you feel welcome and know what to expect.  Please spread the word to all guests

NSA Image Gallery


NSA March 2012 Photo 1

Past Presidents Julie Alexander, Steve Straus

and moderator Niki McCuistion


NSA March 2012 Photo 2
Past Presidents - Thanks to All!


NSA March 2012 Photo 3
Chris Maddock teaches us to just "Say The Damn Thing"


NSA March 2012 Photo 4
Celebrating 30 years of Greatness - Yum!
Tim Cocklin Ad 2010

Remember at NSANT, It's All About YOU!

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North Texas Chapter of the National Speakers Association | 14070 Proton Rd. Suite 100, LB 9 | Dallas | TX | 75244

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