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2014 Emerging Trends

From: Barbara J.
Sent on: Sunday, December 15, 2013 8:46 AM

Generation Y—those people born between 1979 and 1995—is an urban and urbane generation. There are 72 million gen Y'ers in the United States—approaching the size of the baby boom generation of 73 million—and, through immigration, gen Y is growing. This generation is the most ethnically and racially diverse of all the generations and stands out as the most urban, multicultural, and transient generation in America today. Gen Y'ers are already changing the marketplace due to their preferences and large size—and they have the potential to continue having that impact as they age. Gen Y’s preferences often stand in sharpest contrast to those of older generations. Gen Y’s preferences are profiled in America in 2013: A ULI Survey of Views on Housing, Transportation, and Community and Generation Y: Shopping and Entertainment in the Digital Age. These statistically representative surveys provide insight into their choices. Preference for City Living Of all the generations, gen Y is the most likely to live in a medium-sized or big city, and to express the preference to live in a medium-sized or big city in five years. Phoenix was also ranked a one of the best locations  for the  Gen Y.  Make sure you are thinking about the next 5 years where this group is expected to populate the Phoenix area!

P.S. Don't forget to RSVP for the Dec 21st workshop, it will be posted today!

Best Regards,

Barbara Johnson

Geneva Real Estate & Investments

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