Talks this month
Tracking phone calls the way we track online
Louise Dymond, Head of Marketing, Delacon
Call analytics is a mechanism of tracking phone calls used in sales, support and marketing. Increasingly it's done in the same way as the online analytics we're all familiar with, with some tools even pushing it into the same platforms. Louise will cover: why measure the call, what can you capture, when to do it, how to do it effectively. How and why to integratecall conversions alongside online conversions within analytics and bid optimisation?
Media Attribution - The last thing to think about is the model
Sam Redfern, Digital Analyst at IAG
Media Attribution often gets touted as the gold standard in digital media measurement. But if you run a lead generation website or your business has a non-web component, there are additional complexities in measurement that can leave the data flawed. In this talk Sam argues that choosing the model is actually the easiest step in Attribution.
About Web Analytics Wednesday
Every second Wednesday of the month the digital analytics community gets together for one or two short talks in an informal setting. There's lots of time for open ended discussion and to socialise. Plus there's free drinks!
Open to anyone interested in digital analytics, we have people ranging from beginners through to analytics gurus and from marketing through to technical spaces, and everything in between.
Web Analytics Wednesday is a great way to learn about what's happening in the digital analytics field, meet your peers and solve problems together.