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Talks this month

Tracking phone calls the way we track online

Louise Dymond, Head of Marketing, Delacon

Call analytics is a mechanism of tracking phone calls used in sales, support and marketing. Increasingly it's done in the same way as the online analytics we're all familiar with, with some tools even pushing it into the same platforms. Louise will cover: why measure the call, what can you capture, when to do it, how to do it effectively. How and why to integratecall conversions alongside online conversions within analytics and bid optimisation?

Media Attribution - The last thing to think about is the model
Sam Redfern, Digital Analyst at IAG 

Media Attribution often gets touted as the gold standard in digital media measurement. But if you run a lead generation website or your business has a non-web component, there are additional complexities in measurement that can leave the data flawed. In this talk Sam argues that choosing the model is actually the easiest step in Attribution.

About Web Analytics Wednesday

Every second Wednesday of the month the digital analytics community gets together for one or two short talks in an informal setting. There's lots of time for open ended discussion and to socialise. Plus there's free drinks!

Open to anyone interested in digital analytics, we have people ranging from beginners through to analytics gurus and from marketing through to technical spaces, and everything in between.

Web Analytics Wednesday is a great way to learn about what's happening in the digital analytics field, meet your peers and solve problems together.

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  • Tim G.

    Great group of smart people

    June 12

  • Nico

    Hey guys, quick question: is the meeting in Sans Souci (as shown on the linked location)? I assumed it is in Darling Harbour?

    June 11

    • Rod J.

      Darling Harbour. Hope to see you there

      June 11

    • Nico

      Thanks Rod - got a bit confused for a second.

      June 11

  • Charles C.

    I attended Sam's talk at GA last night and it was very useful and informative. Louise I hope you can repeat your talk again another time as I will unable to go tonight. Thanks.

    June 4

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