NOTE: It's 23rd July this month only due to a clash with State of Origin.
This month's talks:
- How I analyse paid search
Mark Vozzo, Inbound Marketing, Salesforce.com
Mark Vozzo heads up search at Salesforce.com and will be showing us a behind the scenes look at how he optimises his SEM program many thousands of keywords across Google, Yahoo and Baidu to generate quality leads and maximum ROI.
- Measuring engagement
Tim Elleston, Director and Analyst, Digital Balance
Engagement is a measure of your brand’s ability to hold the attention of visitors and encourage their participation but unlike other more standard reporting metrics, engagement is truly unique to your brand. During this session understand why you need it and how to use it.
Every second Wednesday of the month the digital analytics community gets together for one or two short talks in an informal setting. There's lots of time for open ended discussion and to socialise. Plus there's free drinks!
Open to anyone interested in digital analytics, we have people ranging from beginners through to analytics gurus and from marketing through to technical spaces, and everything in between.
Web Analytics Wednesday is a great person to learn about what's happening in the digital analytics field, meet your peers and solve problems together.