Lightning talks: five case studies about working together to create content

At the October London Agile Content Meetup our lightning talks format returns! You’ll hear five case studies, each 10 minutes long, about working together to create content that meets user needs.

You’ll also meet people who work across the content industry as part of a structured activity.

How to become a trusted source in a field you know nothing about—stories from edtech and fintech

presented by Adizah Tejani, Former Head of Ecosystem Development, Level39

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Learn how to:

● curate content for specialised communities, even when you don’t have expertise in their field
● recognise your lack of understanding of a complex topic and embrace learning
● translate your learning into effective content

Rallying an online community around a charitable cause—collaboration case study with Artfinder and Friends of the Earth

presented by Jane Verity, PR Manager, Artfinder

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Learn how to:

● partner with another organisation to create a campaign that builds on each of your strengths
● build community by encouraging customers to contribute to a charitable cause
● use content to tell a story about working together

How to help subject matter experts understand their users’ point of view

presented by Jonathan Kahn, Organiser, agile content conf

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Learn how to:

● discover what matters to subject matter experts (SMEs) and present content as a way to achieve their goals
● involve SMEs from the start of your content process to avoid conflict and difficult conversations later on
● participate in user research side-by-side with SMEs to help everyone learn about user needs together

How to treat stakeholders as members of your team—case study from Girlguiding’s content redevelopment project

presented by Kitty Richardson, Digital Editor, Girlguiding

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Learn how to:

● set up a collaborative process that gets things done while adapting to different people’s strengths
● treat stakeholders as members of your team by using their subject expertise to complement digital expertise
● perform usability testing on content to make small changes that improve the user experience

Using value propositions to articulate your team’s purpose

presented by Tom Hewitson, Senior Content Designer, Government Digital Service

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Learn how to:

● encourage your team to agree on a single statement of its purpose
● lead a workshop and collaborative writing exercise to articulate the value proposition
● create consistent content and communications based on the value proposition

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Schedule

● 18:00 Arrive, order food, get a drink
● 18:30 Welcome and opening activity: visualise your objective for today
● 19:00 Lightning talks part 1
● 19:45 Break (order food, get a drink)
● 20:15 Lightning talks part 2
● 20:50 Drinks and informal networking
● 21:30 Event ends

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Ask questions, meet people, share your ideas

After the talks you’ll have a chance to ask speakers questions, meet people in informal moderated activities, and share your ideas about agile content. Stick around!

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Our venue: The Book Club

We’re delighted to return to the The Book Club (http://www.wearetbc.com/) in Shoreditch, which is intimate and friendly.

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