On Monday 12 November our popular lightning talks event returns, where each speaker gets 5 minutes and 20 slides (15 seconds per slide) to share their unique perspectives on content strategy in a blur of energy, passion and intensity. The buzz is incredible—don’t miss it!
Meet the Speakers
Check out our 9 amazing lightning talk presenters.
Sarah Richards: How to Convince People that Content Strategy is Worth the Effort
We’re delighted to welcome back Sarah Richards, Lead Content Designer for the revolutionary gov.uk website—after her fantastic featured talk in April, Content Strategy for the UK Government. Tonight she’ll share her four-step plan to success:
- Pre-one: find their pain points.
- Sales—to a degree.
- Education—if they will learn.
- Find a senior champion.
- Patience: if you keep going and they don’t listen to you after a year—they don’t deserve you.
Kate Towsey: The Hundred-Armed Content God(ess)
When Kate first called herself a content strategist, she imagined that the clarity in title would also bring clarity to her process and role. She was wrong. Like a hundred-armed Hindu deity, content strategy consultants need to be form-changing, multi-armed, and multi-tooled to be able to respond with grace and intelligence to whatever content conundrum they encounter. Kate will take us on a whirlwind tour of the different manifestations she’s taken on. Can we ever absolutely define the role of a content strategist?
Adrian Kingwell: ROI! Measuring Epic Content
Adrian will show us how to measure the value of content using Google Analytics. He’ll explain how to produce the KPIs you need to prove that a piece of content has created a return on investment.
Colum McAndrew: What Content Strategy can Learn from Technical Communication
Although Technical Communicators write and organise content well, that’s no longer enough. We face increasing demands for curating content, interactive content, and multi-platform publishing. Colum will explain why nowadays the divide between Technical Communications and content strategy isn’t just blurred—it’s disappeared.
Emily Heath: Making Site Maps User-ful
Emily will show us how to bring the user journey into our site maps so we can make them more dynamic, and to communicate the value of information architecture to our stakeholders.
Gemma Moore: Measuring the Success of your Content Strategy
Gemma will share practical tips about how to set up KPIs and measure ROI for content strategy, including case studies with real examples. She’ll discuss quantitative and qualitative methods she’s used to find out what users need and how great content can benefit the business.
James Perrin: Broadening your Content Marketing Approach
From an SEO perspective, content marketing is more important than ever—but we can’t just create content for a link. James will share the factors he considers when he creates a content marketing strategy: audience, influential followers, content types, and analytics. We’ll learn how content marketing for SEO has evolved and get tips for our own campaigns.
Steve Keenan: Great Video Content on a Budget
Every business needs good content, but many websites either have no money or no time. Steve is a journalist in the travel industry, where this problem is acute, and everybody wants to use video. He’ll share 10 ways bloggers and the travel industry have combined to create video content that’s inexpensive yet effective.
Zinnia Gupte: Content and the Renaissance of Online Retail
While retailers are scratching their heads trying to solve their data issues, online shoppers are frustrated by the overwhelming process of browsing through thousands of items—until now. Through the lens of content strategy, Zinnia will reveal an online retail renaissance enabled by curation and personalisation rules—informed by buyer profiles and social media. She’ll share studies like Gilt.com, Park + Bond, Fab.com and London’s own Farfetch.com.
What you can expect
Check out these amazing talks from our last lightning talks event in May.
Our venue: The Book Club
We’re delighted to be back at The Book Club in Shoreditch, which manages to be beautiful, hip, intimate, and friendly, all at the same time.
- 6pm: Arrive, grab yourself a drink.
- 6:30pm: Lighting talks start (first half).
- 7:10pm: Break (grab another drink.)
- 7:30pm: Lightning talks start (second half.)
- 8:20pm: Lightning talks end.
- 8:30pm - 10pm: Drinks and informal networking. Stick around to meet the speakers and chat to your fellow content strategy advocates.