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Re: [animalrights-177] New Event: Vegan Outreach on the Promenade and Leafletting Tips

From: giselle
Sent on: Monday, September 24, 2007 9:31 AM
Hello Armaiti -
Thanks for all the info on leaf letting procedure, I know it takes a lot of time to spell out all the ideas one has to make things work better.
Here are my observations: 
1.  I agree about the dress code.  Dressing for success means
Business casual, or dressy casual.  The more polished one's look and less 60's hippy, the less 'scary' we are to others.  We already have
what some feel is a 'scary' or threatening message ........a whole different way of life!
2.  What works well for me when I'm leaf letting is approaching those watching the movie and quietly handing them a pamphlet as I say, "this is information about the movie you're watching."  They always take it from me, and we always share a moment of understanding through our eye contact.  A smile isn't appropriate always.
3 and 4 Agreed
5.  Same answer as 2.  Try to avoid asking a question that people can say NO to.  Showing the movie is a great, and effective way of communicating the suffering of animals.  So, the people that are watching the film are the target audience to receive more info.  People that are walking by with friends, that aren't even aware that a movie is being shown, aren't the target.  Observing  the passerby's mind set will get you more takers and less no's.
As always, Armaiti, Your The Best!
-------Original Message-------
From: veganvet
Date: 9/23/2007 3:21:18 PM
Subject: [animalrights-177] New Event: Vegan Outreach on the Promenade and Leafletting Tips
Announcing a new event for The Santa Monica/West Los Angeles Animal Rights Meetup Group!

What: Vegan Outreach on the Promenade and Leafletting Tips

When: Friday, September 28, 8:00 PM

Where: Click the link below to find out!

Event Description: Hello my fellow animal rights people,

The next opportunity to leaflet on the Promenade with simultaneous video projection going on is this Friday, Sept. 28th from 8-10 pm. The outreach (leafletting and showing of "Meet Your Meat" and "Earthlings") will take place on the Third Street Promenade between Broadway and Santa Monica Blvd. Look for Aouie with his projector screen and AV equipment. If you are new to leafletting and/or apprehensive about it (which is common but the nervousness fades with practice), please email me for tips or look at the lealetting tips below. Remember this is a "Friendly Interactions Only" type of event, meaning everyone is expected to be friendly and respectful - including to occasional hecklers passing by. I've participated in numerous outreaches on the Promenade and the people who do stop to watch the footage tend to be receptive, although due to the high people traffic, not everyone will take a pamphlet (so be prepared for that). This type of outreach is something anyone can do and has a tremendous positive impact for the animals by raising awareness.

Please RSVP to show your involvement in the group. In the comment section, please indicate if you plan to attend the dinner, outreach or both. Thanks a bunch!!


Leafletting Tips:

(1) Try to dress somewhat conservatively. Avoid having a very distracting, unconventional, or unkempt appearance, as this detracts from the image we are trying to project as animal activists, and lessens the likelihood of passersby who are unfamiliar with our message from taking a pamphlet or taking our message seriously.

(2) Be friendly and smile when offering a pamphlet.

(3) If someone walks by and says something extremely rude and obnoxious (which is virtually guaranteed to happen at least once), simply ignore them or smile politely. What you don't want to do is get into a shouting match with that kind of person. I've seen activists fall into this trap before and it can get ugly, so beware of falling into that kind of trap. Plus, if others see you arguing, they might sympathize with the other guy instead of you.

(4) If someone raises a legitimate concern, e.g. "My mom tried to go vegetarian but her doc said she had to eat red meat to get enough iron" or "How do I get enough protein?" try to address their concern in a respectful, concise way and give them additional resources. It's usually pretty easy to distinguish between people who are genuinely interested/concerned as opposed to those who just trying to yank your chain. The latter group are a waste of time.

(5) Opening phrases I use:
"Would you like some information?"
"Would you like to help animals and your health?"
"Would you like to learn about vegetarian eating?"
"Brochure on/against animal cruelty?" (supposedly men are more apt to take a pamphlet with this one)
"Brochure to help animals?" (supposedly women are more likely to take a brochure with this phrase)

The benefit of using the non-descriptive phrases like "Would you like some information?" is that people who would otherwise immediately reject it, saying "Oh, I can't live without meat!" or whatever, are now exposed to information they otherwise would never seek out on their own.

Or you can just be silent and smile and reach your hand out offering the pamphlets to people passing by without saying a word when your voice is tired. Try out different phrases and see what works for you.

(6) When traffic is heavy, as is often the case on the Promenade, many people may turn down a pamphlet before someone takes one. This can sometimes be a bit discouraging. But when you do get someone to take (and later, read) a pamphlet, that is one more victory scored for the animals.

(7) Have fun! Just half an hour of leafletting has the potential to raise awareness about the plight of animals in factory farms, thereby leading to many new vegetarians and vegans!! It's time well-spent!

Learn more here:

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