Boston WordPress

Agenda

• 6:30: Networking & Pizza

• 7:00: Presentation. Dale Bertrand - "Customers From AI Search: Closing the Three GEO Strategy Gaps"
• 8:00: Presentation. Mike Auteri - "A Case for Community: Open Source Events with GatherPress"

Speaker One - Dale Bertrand:
Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.

Talk/Topic:
Your problem isn't declining organic traffic. It’s AI search platforms recommending your competitors because their content answers the questions your customers are asking. AI search platforms, like ChatGPT, AI Overviews and Google’s AI mode, filter prospects before they ever reach your website.

Join AI and SEO expert Dale Bertrand as he shares his research-backed insights into how AI pre-qualifies visitors, and the three critical gaps in Understanding, Relevance, and Reputation that stop brands from winning AI search recommendations.

Takeaways:

• Learn how AI pre-filters website visitors based on intent and relevance
• Publish content that reflects concerns customers bring to AI search platforms
• Leverage AI for customer research to discover unmet information needs
• Educate AI about your brand through strategically optimized content
• Establish authority in AI training data through digital PR and thought leadership

Speaker Two - Mike Auteri:
Twenty years ago, Mike started attending tech meetups while pursuing a new career in software development. The connections and support he found there helped kickstart his career. Today, he organizes a WordPress meetup, has led several WordCamps, is an engineering leader at Nexcess, and is the lead maintainer of GatherPress. Much of what he does now is about creating the same opportunities for others that community gave him.

Topic - A Case for Community: Open Source Events with GatherPress:
Community is vital to any open source ecosystem. It jumpstarts projects and careers, gives us encouragement, and helps us keep pushing forward together. And in open source communities, shouldn't the events platform be open too?

Mike Auteri decided to do something about it. He brought the idea to the WordPress community and spent years building GatherPress, while navigating the very real challenges of adoption across a global community. Along the way, GatherPress has found its way into communities well beyond WordPress.

Now the WordPress Foundation is building its events platform on GatherPress, and that work is moving quickly. Mike will share the story of how we got here, what the team has learned, and where we go next.

BostonWP is proudly sponsored by:

Bluehost - https://bluehost.com

Microsoft New England Research and Development team (NERD) - https://www.microsoftnewengland.com/