Universal Analytics: The Future of Digital Measurement - Justin Cutroni

Life moves pretty fast. Nowhere is this more evident than the world of online marketing. New devices and marketing techniques are creating new ways to attract and retain customers. With these new tools comes data. A lot of data. In a lot of places. And owned by a lot of different people.

That’s why Google Analytics recently introduced Universal Analytics, a series of technologies that will help businesses measure their entire digital presence. With the ability to collect data from almost any device, and user focused segmentation, Google Analytics will help analysts and marketers measure the digital activities.

During this talk we’ll look at what Universal Analytics is and how you can use it.