Universal Analytics: The Future of Digital Measurement - Justin Cutroni

Life moves pretty fast. Nowhere is this more evident than the world of online marketing. New devices and marketing techniques are creating new ways to attract and retain customers. With these new tools comes data. A lot of data. In a lot of places. And owned by a lot of different people.

That’s why Google Analytics recently introduced Universal Analytics, a series of technologies that will help businesses measure their entire digital presence. With the ability to collect data from almost any device, and user focused segmentation, Google Analytics will help analysts and marketers measure the digital activities.

During this talk we’ll look at what Universal Analytics is and how you can use it.

About Justin Cutroni:
As a respected leader in the web analytics industry, Justin helps organizations integrate web analytics into their decision making processes. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry. He is authorized by Google to teach Google Analytics seminars and has conducted numerous training events in the US and Europe.

Justin is the author of Google Analytics Short Cut, (O’Reilly Media, Inc., 2007) and Google Analytics (O’Reilly Media, Inc., 2010 & 2014 (http://astore.amazon.com/boph-20?_encoding=UTF8&node=3) and co-author of Performance Marketing with Google Analytics (Wiley, 2010) (http://astore.amazon.com/boph-20?_encoding=UTF8&node=3). Justin holds a degree in Mechanical and Aerospace Engineer from Worcester Polytechnic Institute.

Agenda

6PM - 7PM - Free Pizza
7PM - 7:10PM - Announcements
7:15 - 8:45 - Main Presentation
8:45 - 9PM - Q&A
9PM - ? - Beers at Champions Bar?