Content Strategy for Finance, Community-Shaped Content & Confab Wrapup

For our next event we have a triple bill: content strategy for finance, community-shaped content, and a wrapup of the recent Confab London conference. We’re delighted to welcome content strategist Sara Treewater to talk about her role as Content project lead for Citi Private Bank's Web and Mobile team, Rob Hinchcliffe (Pottermore, Utopia, Londonist) to explain how communities can shape your content, and a number of meetup members to share what they learned at Confab.

Join us for a combination of full-length presentations, an interactive “fish-bowl” panel, and our popular “content strategy speed dating” activity where you get to network, share your experiences, and pepper the speakers with questions over a glass of wine (or orange juice). It isn’t just about learning from experts, it’s also about sharing what you know with your peers.

Essential information

What: The London Content Strategy Meetup

When: Mon 15 April 2013, 6:00pm–9:30pm

Where: Google Campus, 4-5 Bonhill Street, EC2A 4BX (Shoreditch)

To get your ticket, choose “RSVP” and pay £9 via PayPal. It only takes a minute, and you don’t need a PayPal account.

Sara Treewater: Content Strategy + Financial Services = a growth opportunity

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Sara Treewater (http://www.linkedin.com/in/saratreewater) joined Citi Private Bank in 2010, where she oversees content projects for desktop and mobile. Before moving to London, she spent five years as an online editor, web manager and then content strategist at Smith Barney (which became Morgan Stanley Smith Barney) in New York. Sara is grateful that her day job allows her to channel overly enthusiastic tendencies to incessantly edit and organise. She enjoys simplifying complex information, championing user and content needs and translating between business and technology stakeholders.

Rob Hinchcliffe: Created by Everyone, Published Everywhere: How Communities Can Shape Your Content

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​Content is becoming more and more dispersed, disparate and atomised as the web continues to redefine itself. The means of production have shifted so the syndication, prioritisation, and iteration of content is now the responsibility of the crowd. There’s a growing desire for greater immersion, interactivity, and integration across multiple channels.

Rob Hinchcliffe (http://www.robhinchcliffe.co.uk/) will draw on his experiences across a range of projects (including Londonist, Yahoo News, Qype, Utopia/Channel 4, Pottermore/JK Rowling) to talk through what he believes all this means. Come and explore the ways in which we engage people, and discover how you can engineer your content to react and adapt to its context. (This presentation is a version of Rob's fantastic Confab London main stage talk.)

Hear about what happened at Confab (and share what you learned)

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Less than three weeks ago, content strategy advocates from 28 countries gathered in London for Confab, the Content Strategy Conference (http://confabevents.com/events/london-2013). Whether or not you attended, you'll find our Confab wrapup session useful. What did we learn from Confab, what does it mean for our work, and how can we move forward?

If you attended Confab, take a minute to write down three things you learned before the meetup. We'll have an open mic session where everyone who was there can share what they learned (briefly). After that we'll debate the issues in the fishbowl panel where anyone can participate. It's a great opportunity to recap and share with the group.

About speed dating

For the speed dating activity, we'll split into random groups based on the number on our name badges, for four rapid discussion sessions at four "stations". Two of the stations will be clinics with our speakers Sara and Rob, and the other two will be "gamestorming" sessions run by Jonathan and Richard (the organisers.) You'll stay with the same group throughout the activity—this isn't about meeting everyone in the room (that would be impossible), but about interacting with people you haven't met before, and hopefully starting some new relationships.

Schedule

6:00pm — Arrive, get a drink. 6:20pm — Welcome 6:30pm — Sara Treewater: Content Strategy + Financial Services = a growth opportunity 6:50pm — Break (get a drink) 7:00pm — Rob Hinchcliffe: Created by Everyone, Published Everywhere: How Communities Can Shape Your Content 7:20pm — Break (get a drink) 7:35pm — Confab Wrap-up open mic session followed by interactive fishbowl panel 8:10pm — Content Strategy Speed Dating 8:50pm — Drinks and informal networking 9:30pm — Event ends

Our venue: Google Campus

We’re delighted to be back at Campus, Google’s revolutionary co-working space in Shoreditch (http://www.campuslondon.com/), opened in 2012 by the Chancellor of the Exchequer with the slogan, "let’s fill this town with startups". With seven floors of flexible working space, dedicated event spaces, high speed WiFi—and good coffee, of course—Campus is unique.

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