We’re delighted to announce the first London Content Strategy Meetup of 2012: content strategy lightning talks. Using the Ignite format (5 minutes, 20 slides x 15 seconds), 10 meetup members will share their perspectives on content strategy. The motto is: ”enlighten us, but make it quick!”
Meet the Speakers
Check out our 10 amazing lightning talk presenters.
Not all content strategy is for the large content players; even small businesses need help. In this lightning talk, Mags will discuss her work with ForMums: how she persuaded, educated, talked over, and then made a break-through about content strategy.
Mags Hanleyis an leading Information Architect, with over 16 years in the web industry on three continents. She’s presented at many international conferences, most recently as a keynote speaker at EuroIA 2011.
Michael is a content strategist at EMC Consulting in London. In this lightning talk he’ll present a simple and fun primer on content: what it is, what it does, and how you manage it.
Tom Bamford: Teaching Rocket Science to Brain Surgeons (or Why Semantic Content Matters)
Tom will show us how to explain to content managers why they need semantic content and how they can create it. Instead of throwing default WYSIWYG editors at people, we need to tailor and limit CMS features to match editors’ tasks. And we should convince them to use semantic content by talking up the benefits of SEO and accessibility.
David is a technical writer and content strategist in the software industry. He’ll explain why corporate content (not website content) needs a kick in the pants, show how developing a content strategy can show you where to deliver the kick, and share the successes and challenges he experienced when introducing a corporate content strategy during the last year.
Francois is a veteran IA—in 2002, he founded the Information Architecture department at Wheel, now LBi. In this lightning talk he’ll share his experiences with content strategy over the last 10 years. He’ll share some failures, explain why he thinks some content strategy problems are inevitable and intractable, and point towards some lessons for the future.
From WordPress for blogs to Drupal for major sites, open source content management systems are now resilient, scalable, and ready for primetime in large organisations. In this lightning talk, Steve will show some of the choices, share some case studies, and offer tips for choosing and using open source systems.
You’ve got your personas, you’ve got your content plan, but before you brief the build team, are you sure they match? Joanna’s “benefits checker” system creates desirable user experience statements and measures content against them. Learn about a powerful, simple, and easy-to-use system to help your users get maximum value, especially with a limited research budget.
Jonny Rose: Content Experience: Where CS Meets CMS
Jonny is a product evalengist for publishing technology firm Idio. In this lightning talk he’ll give us a whistlestop tour of how “big data” content marketing in 2012 will rely on content strategists, UXers and CMSes converging to create a compelling content experience that attracts, converts, and retains.
Peter is a content strategist at Metia, a global digital marketing agency. In this lightning talk he’ll share 10 challenging questions his clients asked him about content strategy—from creation to curation to IA to SEO. He’ll offer 10 straight answers to these questions, with some enlightening context and tips thrown in.
Rick Yagodich: Context: the Glue Between Content and Presentation
Everyone’s talking about context, but what does a context look like? While the idea is easy to understand, most people have trouble managing context because of the way they view it, and the way their CMS tools manage it. Rick will explain what context means to him and why we have a duty to contextualise despite Google’s insistence that we don’t.
Simon Lande: Maximising results and minimising risk in a multi-editor web presence (sponsored presentation)
Our venue is the Shooting Star pub in the City, 2 minutes from Liverpool Street station. We have our own private room and a full-sized bar - what more could you want?
6pm: Arrive, grab yourself a drink.
6:30pm: Lighting talks start (first half).
7:10pm: Break (grab another drink.)
7:30pm: Lightning talks start (second half.)
8:20pm: Lightning talks end.
8:30pm - 10pm: Drinks and informal networking. Stick around to meet the speakers and chat to fellow content strategy advocates.
Thanks to our sponsor: Magus
This event is kindly sponsored by Magus, recognised as the leader in the field of enterprise website governance and compliance. The Magus ActiveStandards™ website quality monitoring software platform is the only automated compliance solution to give online marketers complete visibility across all their web properties, actively monitoring web content against a comprehensive range of compliance standards including: SEO, accessibility, usability, site integrity and mobile web standards. ActiveStandards enables enterprises to maximise their website effectiveness and have complete trust and confidence in their web content wherever it is being used. ActiveStandards has a rapidly growing international client base across all industry sectors, supporting the web governance and compliance programs for some of the world’s largest brands including Unilever, Shell, ING, Rolls-Royce, Alcatel-Lucent, GlaxoSmithKline, Volvo, and Thomson Reuters.
This group is for anyone who deals with content. That’s user experience designers, information architects, web writers and editors, web developers, marketers, community managers, product managers, entrepreneurs, and content strategists.
We set up this group to allow professionals from all backgrounds with an interest in digital content to share ideas and learn from each other in an informal environment.
We need to collaborate with people across disciplines and departments, so we need to spend as much time talking to people as we do working on the content itself.
So whenever we organise a meetup, along with the "official" presentation, we make sure to allocate a large chunk of time to talking, networking, and helping each other.