Designers + Geeks: The Real Me

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The Real Me

Speaker: Aarron Walter, Director of User Experience at MailChimp

Price: $15 for early birds, $20 for regular (http://designers-geeks-sanfrancisco-20130822-meetup.eventbrite.com/)

While some companies use their brand as an opaque facade to hide questionable practices, others are opening up to their audience and sharing their true personality. The result is a more honest relationship with customers. We will share real world examples of personality in action, explore key business benefits, discuss how to create a design persona, and explain the relationship between brand voice (which must be constant in all media) and tone (which varies in each situation).

Aarron Walter (http://aarronwalter.com) is the Director of User Experience at MailChimp (http://mailchimp.com), where he strives to make software more human. Aarron is the author of Designing for Emotion (http://www.abookapart.com/products/designing-for-emotion) from A Book Apart (http://abookapart.com). Aarron taught design at colleges in the US and Europe for nearly a decade, and speaks at conferences around the world. His design guidance has helped the White House, the US Department of State, and dozens of startups and venture capitalists. He tweets about design under the moniker @aarron on Twitter (http://twitter.com/aarron).

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Please note that if you do need to cancel your reservation, we request that you do so at least 24 hours before the event so that the tickets can be shared with others who may be waiting.